Mobile Industry Statistics

  • It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (CTIA.org)
  • Do you know it takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Unisys)
  • Text messages have a final read rate of 98%. (Dynmark, 2014)
  • 40% of consumers cited mobile as their most important media source for information. (Telmetrics, 2014)
  • 81% of cell phone users use their devices primarily for text messaging. (Pew, 2014)
  • 80% of text messages are read within the first 3 seconds of receipt. (Dynmark, 2014)
  • 51% of all time spent online is via mobile. (Nielson, 2014)
  • 78% of mobile searches end in a purchase. (Google)
  • Google now states that almost 80% of “First Contact” from a consumer to a local business now occurs on a mobile device. (Gartner, 2014)
  • 55% of all time spent with online retail in June 2013 occurred on a mobile device, finds web and mobile measurement firm comScore. 45% occurred on desktops and laptops. Specifically, smartphones accounted for 44% of retail Internet minutes while tablets accounted for 11%. (comScore)
  • 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site. (Karim Temsamani at IABALM 2012 via IAB)
  • 50% of smartphone owners have scanned a QR code. 18% of those have made a purchase after scanning. (Mashable)
  • There are 7 billion people on Earth. 5.1 billion own a cell phone and 4.2 billion own a toothbrush. (Mobile Marketing Association Asia)
  • SMS has 8 times the response rate of email. (Mobile Marketer)
  • 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012)
  • Mobile coupons get 10 times the redemption rate of traditional coupons. (Mobile Marketer, 2012)
  • 61% of local searches on a mobile phone result in a phone call. (Google)
  • By 2015, 81% of U.S. cell users will have smartphones (Source: Goldman Sachs, 2011)
  • Android expected to have 31% market share by 2016 (Source: IDC, 2012)
  • 53% of American consumers use their smartphones to access search engines at least once a day (Source: Google and Mobile Marketing Association Survey)
  • Globally, 80% of consumers have used computers to access the Web within the previous seven days. Sixty percent used their mobile devices to do so (Source: Google and the Mobile Marketing Association Survey)
  • By the end of 2011, Android is predicted to have nearly 40% of the total global market share, with Symbian at just over 20%, the iOS platform with 16% and RIM 14.9% (Source: IDC 2011 report)
  • US mobile subscriptions officially crossed the 100% penetration mark in Q4 2010 (Source: Chetan Sharma Consulting)
  • The smartphone market is now larger than the PC market. Smartphones outsold PCs in Q4 of 2010 101 million to 92 million (Source: IDC)
  • Smartphones and tablet computers will increase mobile Web traffic by 26 times during the next four years (Source: Cisco Systems, 2011)
  • 86% of mobile internet users use their mobile device while watching TV with 37% of those browsing the internet for non-related TV material (Source: Yahoo, 2011)
  • The number of Smartphone users worldwide is predicted to exceed 1 billion by 2014 (Parks Associates, 2010)
  • 25% of US mobile web users only access the web from their mobile phones (Source: On Device Research, 2010 as reported by MobiThinking)
  • It is predicted there will be 80 million new smartphone users in 2011 added to the already existing 60 million consumers who already own one (Nielsen, 2010)
  • It is expected that half of the US population will use a Smartphone by the end of 2011 (Asymco.com, 2010)
  • More than 65 million smartphones are to ship in 2010 in North America (Canalys, 2010)
  • Mobile is predicted to be bigger than internet in 5 years (Morgan Stanley, 2010)
  • 74 percent of online retailers have already, or are currently, developing a mobile strategy (Forrester Research study produced in conjunction with Shop.org, 2010)
  • The number of available mobile retail applications has increased 350% from 2009 to 2010 (Acquity Group)
  • 7% of Internet Retailer’s Top 500 e-retailers have downloadable mobile apps available to consumers (Internet Retailer, 2010)
  • 44% of retailers plan to enable a mobile app in 2010 (Forbes Insights)
  • Apparel, accessory and footwear retailers plan to spend an average of $65,000 on mobile this year (Internet Retailer, 2010)
  • BlackBerry, iPhone and Android devices will account for over 80% of smartphones shipped in the region this year(Canalys, 2010)

Mobile Commerce and Engagement Statistics

UK Statistics

  • 24% of U.K. consumers have used a smartphone to access web sites while shopping, of which 50% accessed retail websites and 48% social media sites (Source: eDigitalResearch and IMRG Survey, 2011)
  • 40% of U.K. consumers using a smartphone while shopping ultimately made a purchase in-store, online or via mobile (Source: eDigital Research and IMRG Survey, 2011)
  • 13% of UK consumers have made a purchase on their mobiles, and 19% have used them to compare prices and look at product reviews while out shopping (Source: Toluna / Econsultancy)
  • 55% of U.K. consumers have seen a QR code while shopping and 33% of shoppers who have seen a QR code have scanned one (Source: eDigital Research and IMRG Survey, 2011)
  • It is predicted that there will be 20.76 million m-commerce users in the UK in 4Q11 (Source: Mobile Consumer Trends, 2011)
  • Consumer engagement with mobile commerce has exploded, with as many as 91% of UK consumers having used their mobile device for commerce, to either research or purchase a product. The equivalent figure for Brazil is 79%, while the level did not dip below 72% in any of the markets surveyed (Source: Global Consumer Survey from MEF, 2011)
  • 48 percent of UK smartphone owners use their mobiles to browse and research products before a purchase, with another 16 percent intending to do so in the future (Source: eDigitalResearch, 2011)
  • 50% of UK smartphone owners report shopping from their mobile device, with 11% doing so on a weekly basis (Source: Portaltech and eDigitalResearch, 2011)
  • It is predicted that 10% of UK shoppers will be doing their 2010 holiday shopping via mobile this year (Tesco Direct)
  • UK Mobile Internet sales could double in the next three years. By 2013, mobile internet sales could reach as much as £275m, 4% of online retail spending, up from £123m currently (Verdict & Ovum, 2010)
  • 69% of the “on-the-go” U.K. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals (Source: JiWire, 2011)
  • 42% of UK shoppers have used their mobile phones while shopping offline (Rich Relevance, 2010)
  • 51% of UK mobile phone owners (23 million people) are now using their devices for mobile commerce (IAB, 2010)
  • 18% of UK mobile phones are smartphones (GfK Group, 2010)
  • European shoppers who used mobile in some part of the research and purchase process spent 15-30% more than those who used just one channel (IDC, 2010)
  • UK Smartphone users are 63% more likely to engage with m-commerce (IAB, 2010)
  • More than 40% of UK merchants expect plan to have a transactional mobile site or application within the next year (IAB, 2010)
  • 4.2 million UK consumers per month are using the mobile internet to visit retailers’ websites (GSMA and comScore, 2010)
  • There has been high recent ecommerce growth in the UK. Online spending by UK consumers reached £5 billion in July 2010, 14% rise on June 2010 and 18% increase on July 2009 (IMRG and Capgemini e-Retail Sales Index, 2010)
  • In France, 57% of businesses polled by Le Journal du Net in late 2010 said mobile services would be their most promising sector in 2011 (as reported by eMarketer, 2010)

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