Google expands a mobile-first advertising initiative to the desktop

Google expands a mobile-first advertising initiative to the desktop

When consumers search for products on a desktop computer, they’ll see results available in stores near them. The service was first offered on mobile devices. Click here to learn more Google Inc. is expanding a mobile-first advertising initiative to desktop devices. When a consumer searches for a product on the company’s search engine using a mobile device, the consumer sees products that are available at bricks-and-mortar stores near them. Now that will happen when a consumer searches using a desktop device. The localized ads are part of Google Shopping. Google Shopping is Google’s comparison shopping service, where marketers pay for Product Listing Ads that include detailed product images and price information. The Product Listing Ads appear prominently on the Google search results page. The ability to advertise in-store only items on mobile devices has been available since last fall. The search engine allowed retailers to advertise items that were available locally on desktop devices—as long as the item was also available online. For example, a consumer searching for a fragrance might see an ad letting her know it’s available at a nearby store. After clicking the ad, she’ll see product and availability information for that fragrance. Now, that will happen if she conducts the search on her desktop computer, too. The new program launches amid an increase in search spending. Total search spending rose 21% in the second quarter of 2014 over the same period last year, according to an analysis by search marketing agency Covario Inc. And spending on smartphones and tablets shot up 98%. Digital marketing agency RKG found spending on products ads increased 72% in the...
Worldwide Phablet Shipments Are on Fire

Worldwide Phablet Shipments Are on Fire

Mobile Marketing Watch (MMW) was privy this week to a new forecast from the International Data Corporation (IDC) Worldwide Quarterly Smart Connected Device Tracker. Click here to learn more According to the data in question, worldwide phablet shipments (smartphones with screen sizes from 5.5 to less than 7 inches) will reach 175 million units worldwide in 2014, effectively topping the 170 million portable PCs expected to ship during the same period. In 2015, total phablet volumes will top 318 million units, obliterating the 233 million tablets forecast to ship in 2015. While phablets are a relatively new category of device, first picking up volume in 2012, the pressure that the category has placed on the tablet market has already been clearly observed as the growth of smaller, 7 inch tablets has begun to slow. “IDC expects more consumers to shift back toward larger-sized tablets with their next purchase,” the report summary reads. “However, that trend hasn’t made up for the decreased shipments of smaller sizes, which has resulted in lower overall expectations for the tablet market in 2014 and beyond.” Article & Image Credits:...
iPhone 6 Might Be Delayed Over A Production Issue

iPhone 6 Might Be Delayed Over A Production Issue

Apple might be delaying the launch of its forthcoming iPhone 6 smartphone after the company made a last-minute design change that could affect production, reports Reuters. Click here to learn more The design change has to do with Apple having problems with a single layer backlight film on the iPhone 6’s screen. According to Reuters’ sources, Apple decided to switch back to a two-layer film, which has caused the company’s component suppliers to scramble, disrupting the production time. The delay could also have something to do with a new strategy by Apple to offer a more diverse lineup of phones. The company is rumored to be offering two new larger sizes for the iPhone 6, a 4.7-inch model and a 5.5-inch model. So any last-minute changes to the phones impacts two devices, not just one, which could mean a longer lag. Apple is scheduled to hold an event Sept. 9 that presumably will be focused on the iPhone 6, as VentureBeat previously reported. It’s possible the company could still debut the new iPhone at the event despite the production delays, while setting a launch date to buy the device later than expected. Article Credit: Tom Cheredar Image Credit: Marques...
Why Mobile Advertising Doesn’t ‘Click’ With Many Mobile Users

Why Mobile Advertising Doesn’t ‘Click’ With Many Mobile Users

It’s no secret that mobile device owners see a lot of advertisements. However, just because they see them doesn’t mean they see what these ads are offering. Click here to learn more Earlier this year, polling by Nielsen for xAd and Telemetrics revealed that 70% of mobile users (on tablets, smartphones, or both) came across ads in the previous month. But the majority didn’t click. According to eMarketer, smartphone users are more inclined to click on mobile ads (43% of smartphone users click on ads vs. just 37% of tablet users). In March 2014, Adobe had Survey Sampling International (SSI) conduct similar research and their findings showed that the platform used to deliver the mobile ad is also a critical component in determining whether a mobile ad received a click. Even geography is a factor. North American mobile users are significantly more likely to check out mobile advertisements, regardless of whether the ads were delivered on wearable devices, tablets, smartphones, ereaders, or another connected mobile device. So what happens to the ads that get ignored? How can marketers get the attention they seek? All roads lead back to relevance. According to xAd and Telemetrics, the main reason mobile users were not clicking on mobile advertisements was because the ads were simply of no interest or meaning to them. Once that problem is addressed and resolved, mobile advertisers should see their ROI from mobile advertising climb significantly. Article Credit: Kirby...
Are apps worth the investment to acquire new customers?

Are apps worth the investment to acquire new customers?

PHILADELPHIA – Given the significant investment needed to sustain mCommerce, Century 21 has elected a responsive design over applications to drive return on investment and acquire new customers. Click here to learn more As the population of smartphone owners continues to climb, developers will notice that a greater percentage of the Web traffic going to their online content comes from mobile devices. Brands with responsive Web designs will have no problem accommodating visitors using various screen sizes, but companies with slow-moving desktop pages or costly apps that require a platform built from scratch, will find it challenging to get smartphone users to their pages, let alone convert them. “We’ve only just started to get serious about our site in the last few years,” said Ken Frazza, Century 21’s director of ecommerce strategies and Web production. “We’re working with responsive design and so far have had a 60 percent increase in mobile traffic from this year versus last year; Next year we predict to see an even bigger spike from mobile devices.” “We really started to take a look at what we are doing for mobile and responsive design is the first step, from there a mobile site and mobile app but we don’t really have the time or budget to invest in that and instead are honing in on our sites user-experience.” “The amount of time it takes for your Website to load on desktop might be two or three seconds, on mobile maybe four or five, and in-app maybe even more. You have to look at your site with how are you designing with mobile in mind so...

The Mobile Movement – Understanding Smartphone Consumers

There is a mobile movement going on. The rise of smartphones is creating smarter consumers, creating more opportunity for smarter marketing. Smartphones are always on, always with us, and always connected. Click here to learn more In one week, we browsed the Internet, used a search engine, watched a video, and connected with our friends all on our smartphones. But that’s info you might already know. Here’s some you might not. We’re using smartphones almost everywhere, even while consuming other media. Smartphones have become such an important part of our lives that many of us would give up high heels, cable TV, even chocolate just to keep using them. They’re becoming important to our shopping habits too. Smartphones have become the ultimate shopping companion, transforming us into more savvy consumers. 79% use a smartphone to help with shopping. In fact, 70% of us actually use our smartphone while in the store. We use it to find retailers, compare prices, get coupons, read reviews, and check to see if something’s in stock, which leads us to buy. Nearly three-quarters of shoppers made a purchase as a direct result of the info we got from our smartphones, either in-store, online, or on our phone. Our new mobile shopping habits are adding up to big spending across the board. Where do we do most of our shopping? Usually, in our own backyards. In fact, finding local information is one of the most popular smartphone activities. We’re using our phones to find everything from the nearest pizza place to movie show times to finding the nearest store that carries the item we’re looking...

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