Are apps worth the investment to acquire new customers?

Are apps worth the investment to acquire new customers?

PHILADELPHIA – Given the significant investment needed to sustain mCommerce, Century 21 has elected a responsive design over applications to drive return on investment and acquire new customers. Click here to learn more As the population of smartphone owners continues to climb, developers will notice that a greater percentage of the Web traffic going to their online content comes from mobile devices. Brands with responsive Web designs will have no problem accommodating visitors using various screen sizes, but companies with slow-moving desktop pages or costly apps that require a platform built from scratch, will find it challenging to get smartphone users to their pages, let alone convert them. “We’ve only just started to get serious about our site in the last few years,” said Ken Frazza, Century 21’s director of ecommerce strategies and Web production. “We’re working with responsive design and so far have had a 60 percent increase in mobile traffic from this year versus last year; Next year we predict to see an even bigger spike from mobile devices.” “We really started to take a look at what we are doing for mobile and responsive design is the first step, from there a mobile site and mobile app but we don’t really have the time or budget to invest in that and instead are honing in on our sites user-experience.” “The amount of time it takes for your Website to load on desktop might be two or three seconds, on mobile maybe four or five, and in-app maybe even more. You have to look at your site with how are you designing with mobile in mind so...

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