Google expands a mobile-first advertising initiative to the desktop

Google expands a mobile-first advertising initiative to the desktop

When consumers search for products on a desktop computer, they’ll see results available in stores near them. The service was first offered on mobile devices. Click here to learn more Google Inc. is expanding a mobile-first advertising initiative to desktop devices. When a consumer searches for a product on the company’s search engine using a mobile device, the consumer sees products that are available at bricks-and-mortar stores near them. Now that will happen when a consumer searches using a desktop device. The localized ads are part of Google Shopping. Google Shopping is Google’s comparison shopping service, where marketers pay for Product Listing Ads that include detailed product images and price information. The Product Listing Ads appear prominently on the Google search results page. The ability to advertise in-store only items on mobile devices has been available since last fall. The search engine allowed retailers to advertise items that were available locally on desktop devices—as long as the item was also available online. For example, a consumer searching for a fragrance might see an ad letting her know it’s available at a nearby store. After clicking the ad, she’ll see product and availability information for that fragrance. Now, that will happen if she conducts the search on her desktop computer, too. The new program launches amid an increase in search spending. Total search spending rose 21% in the second quarter of 2014 over the same period last year, according to an analysis by search marketing agency Covario Inc. And spending on smartphones and tablets shot up 98%. Digital marketing agency RKG found spending on products ads increased 72% in the...
Worldwide Phablet Shipments Are on Fire

Worldwide Phablet Shipments Are on Fire

Mobile Marketing Watch (MMW) was privy this week to a new forecast from the International Data Corporation (IDC) Worldwide Quarterly Smart Connected Device Tracker. Click here to learn more According to the data in question, worldwide phablet shipments (smartphones with screen sizes from 5.5 to less than 7 inches) will reach 175 million units worldwide in 2014, effectively topping the 170 million portable PCs expected to ship during the same period. In 2015, total phablet volumes will top 318 million units, obliterating the 233 million tablets forecast to ship in 2015. While phablets are a relatively new category of device, first picking up volume in 2012, the pressure that the category has placed on the tablet market has already been clearly observed as the growth of smaller, 7 inch tablets has begun to slow. “IDC expects more consumers to shift back toward larger-sized tablets with their next purchase,” the report summary reads. “However, that trend hasn’t made up for the decreased shipments of smaller sizes, which has resulted in lower overall expectations for the tablet market in 2014 and beyond.” Article & Image Credits:...
LinkedIn now shows you all the devices you’re signed in on, and lets you export your data history

LinkedIn now shows you all the devices you’re signed in on, and lets you export your data history

If you can’t quite remember which computers or mobile devices are logged in to your LinkedIn account, the social network has introduced a feature that tells you just that. Click here to learn more While logged in, head to settings and then see where you are logged in, and you should see any sessions that are currently active, and additional devices that are logged-in. In a nice touch, LinkedIn also now lets you log out remotely, should you forget to do so on a friend’s computer. Furthermore, LinkedIn is making moves to ‘open’ your stored data so you can export it and see your activity and account history, including who invited you to join, when you last logged in, updates, IP records and more. The full details you can access are as follows: Account information: Registration information Login history including IP records Email address history and statuses Account history including account closures and reopens Other information: Name information including the current name on your account and any previous name changes A list of your 1st degree connections Photos that have been uploaded to your account Endorsements you’ve received List of skills on your profile Recommendations given and received Group contributions Your search history Content you’ve posted, shared, liked, or commented on Mobile apps you’ve installed Ads you’ve clicked on The targeting criteria LinkedIn uses to show you ads You can request access to your archive of activity and data on LinkedIn and it should take around 72 hours to compile, after which you’ll receive an email with a link to the data. LinkedIn now shows you all the devices...

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