iPhone 6 Might Be Delayed Over A Production Issue

iPhone 6 Might Be Delayed Over A Production Issue

Apple might be delaying the launch of its forthcoming iPhone 6 smartphone after the company made a last-minute design change that could affect production, reports Reuters. Click here to learn more The design change has to do with Apple having problems with a single layer backlight film on the iPhone 6’s screen. According to Reuters’ sources, Apple decided to switch back to a two-layer film, which has caused the company’s component suppliers to scramble, disrupting the production time. The delay could also have something to do with a new strategy by Apple to offer a more diverse lineup of phones. The company is rumored to be offering two new larger sizes for the iPhone 6, a 4.7-inch model and a 5.5-inch model. So any last-minute changes to the phones impacts two devices, not just one, which could mean a longer lag. Apple is scheduled to hold an event Sept. 9 that presumably will be focused on the iPhone 6, as VentureBeat previously reported. It’s possible the company could still debut the new iPhone at the event despite the production delays, while setting a launch date to buy the device later than expected. Article Credit: Tom Cheredar Image Credit: Marques...
Why Mobile Advertising Doesn’t ‘Click’ With Many Mobile Users

Why Mobile Advertising Doesn’t ‘Click’ With Many Mobile Users

It’s no secret that mobile device owners see a lot of advertisements. However, just because they see them doesn’t mean they see what these ads are offering. Click here to learn more Earlier this year, polling by Nielsen for xAd and Telemetrics revealed that 70% of mobile users (on tablets, smartphones, or both) came across ads in the previous month. But the majority didn’t click. According to eMarketer, smartphone users are more inclined to click on mobile ads (43% of smartphone users click on ads vs. just 37% of tablet users). In March 2014, Adobe had Survey Sampling International (SSI) conduct similar research and their findings showed that the platform used to deliver the mobile ad is also a critical component in determining whether a mobile ad received a click. Even geography is a factor. North American mobile users are significantly more likely to check out mobile advertisements, regardless of whether the ads were delivered on wearable devices, tablets, smartphones, ereaders, or another connected mobile device. So what happens to the ads that get ignored? How can marketers get the attention they seek? All roads lead back to relevance. According to xAd and Telemetrics, the main reason mobile users were not clicking on mobile advertisements was because the ads were simply of no interest or meaning to them. Once that problem is addressed and resolved, mobile advertisers should see their ROI from mobile advertising climb significantly. Article Credit: Kirby...
Are apps worth the investment to acquire new customers?

Are apps worth the investment to acquire new customers?

PHILADELPHIA – Given the significant investment needed to sustain mCommerce, Century 21 has elected a responsive design over applications to drive return on investment and acquire new customers. Click here to learn more As the population of smartphone owners continues to climb, developers will notice that a greater percentage of the Web traffic going to their online content comes from mobile devices. Brands with responsive Web designs will have no problem accommodating visitors using various screen sizes, but companies with slow-moving desktop pages or costly apps that require a platform built from scratch, will find it challenging to get smartphone users to their pages, let alone convert them. “We’ve only just started to get serious about our site in the last few years,” said Ken Frazza, Century 21’s director of ecommerce strategies and Web production. “We’re working with responsive design and so far have had a 60 percent increase in mobile traffic from this year versus last year; Next year we predict to see an even bigger spike from mobile devices.” “We really started to take a look at what we are doing for mobile and responsive design is the first step, from there a mobile site and mobile app but we don’t really have the time or budget to invest in that and instead are honing in on our sites user-experience.” “The amount of time it takes for your Website to load on desktop might be two or three seconds, on mobile maybe four or five, and in-app maybe even more. You have to look at your site with how are you designing with mobile in mind so...

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